If you need a basic SEO Check list to help you get your Search engine campaign under way and off to a good start then this simple 3 step check list is ideal for you.
1) Keyword Density
Keep your primary keywords at a solid one percent and to use your secondary keywords about one to three times each 100 words.
So use “Primary Keyword / Phrase” once every 100 words and all of your “secondary keywords / Phrases” at least once every 200 words. This will keep your content from being littered with excessive keywords and help it to flow naturally.
2) Placement of Keywords
Your primary keyword should occur as soon as possible within the first sentence and again at the end of the first paragraph.
In addition, create paragraph length of approximately 100 words and use your primary keyword once within each paragraph. Finally, include an occurrence of your keyword within the last sentence of your content. This gives you enough occurrences to optimize your content for the search engines while keeping the keyword occurrences spread out enough to keep them from sounding too deliberate.
3) Use of “Google Synonyms” in Your Content
“Google synonyms” are words which Google considers to be either equal or VERY closely related to a primary keyword. For example, the words “management” and “leadership” are considered to be closely related because of the fact that many people who search for one keyword search for the other.
You can find out this information by typing the tilde character (~) into the search bar, followed by the keywords which you want to generate synonyms for. For example, by typing in a search term “~leadership” you will find that the word “management” and the word “leadership” are both highlighted in bold within the search engine results.
This is telling you that the word “management” is closely associated with the word “leadership” and that using them both within your content strategy could therefore be a powerful tool for optimizing for either keyword. So as a part of your keyword research, find a few synonyms which relate to your primary and secondary keywords and use them within your content. This will create variety as well as a healthy keyword density without having to litter your content with repetitive primary and secondary keywords.
